Marianne Berkovich
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​User Insights Without the Full-Time Commitment

​I work with small and early stage ventures from Pre-seed and early idea and concept development through Series B-ish, when you are ready to build an in-house user research practice.  Together, we explore the core levers  of your product-market fit (First Round Capital's framework):
  • Problem - solving a real user problem
  • People - articulating who are the specific people who have this problem
  • Promise - exploring how your solution resonates with this group of people
  • Product - building the solution in the right way that it fulfills the promise
Pre-Seed & Seed
 Series A 
Series B
  • Refine your value proposition
  • Identify and understand our bullseye customers
  • Evaluate different solution ideas before building
  • Test the usability of a solution you built
  • Understand pain points
  • Prioritize potential new features
  • Understand drivers of churn and retention
  • Maintain customer satisfaction at scale
  • Keep tabs on emerging user needs
  • Explore expanding to different bullseye customers and markets
What working together might look like:
  • 1 Day - 3 Prototypes - 5 Users:  A quick round of learning (GV style Learn More Faster)
  • Focused project:  In a few weeks, we'll fill a knowledge gap to enable a business decision or address a challenge 
  • Fractional User Researcher: A longer or ongoing engagement where as I serve as your startup's fractional User Researcher

​Schedule some time with me during my FREE weekly office hours, or drop me a line at [email protected] to chat about about which pillar: Problem, People, Promise, or Product you'd like to focus on.
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Digital Health & Pet Care Startups 
I'm passionate about supporting startups working on people's health as well as all things pets, so I'm offering 5 hours of complimentary consulting. Contact me to get started.

Past Clients

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  • ABOUT ME
  • Consulting
  • Publications & Talks
  • What I'm reading