Imagine building a startup that truly solves a critical problem, one your customers desperately need solved. After a decade shaping user experiences at Google and Adobe, and pioneering user research at four successful health-tech startups, I've seen firsthand what it takes. Now, I'm dedicated to empowering mission-driven entrepreneurs like you. I believe entrepreneurship, fueled by deep customer understanding, is the key to unlocking widespread economic opportunity.

I partner with early-stage teams to strategically apply user research, focusing on the core levers of product-market fit: uncovering the real Problem, identifying the right People, crafting a compelling Promise, and building a Product that delivers. Let's build something meaningful together.

Let’s talk about what’s blocking your product-market fit

Are you still looking for a Problem worth solving that is BOTH urgent and important? Do you need to find the People with this problem that you can solve with a single product? Do you want to make sure your Promise, a value proposition, truly resonates with these People? Do you want to uncover the Product, the right set of features and solutions, to deliver on your Promise?