Marianne Berkovich
  • Bio
  • Consulting
  • Publications & Talks
  • What I'm reading

Talks & Interviews

  • Research in a Time of Crisis | Health Experience Design Conference, April 2021
  • How to Guide User Research Efforts When Following a Human-Centered Design Process, August 2020
  • Dollars to Donuts Podcast Episode, March 2019
  • Moderator for "User Research in Health Tech" panel  | Design for Healthcare SF MeetUp, March 2018
  • "Empathy Based Innovation" | HITLAB Symposium, October 2017
  • "The RIGHT People: Identifying Your Target Customers" |  | Workshop at Nasdaq Entrepreneurial Center in San Francisco, July 2017
  • Mixed Methods Podcast episode: "Don't Leave Data on the Table"  June 2017
  • "Talking to Customers: When and How to Use Four User Research Methods" | Workshop at Nasdaq Entrepreneurial Center in San Francisco, February 2017 and January 2019
  • "Inside the Blue Ridge Labs Fellowship 2016" | Guest Lecture at School of Visual Arts, Social Entrepreneurship class, November 2016
  • "Talking to Customers: An Introduction"| Workshop at 1776 in Washington, DC, November 2016
  • "Discover Key Customer Insights" | QCon in San Francisco, November 2015
  • “Everything you wanted to know about user research but were afraid to ask” | Hive Global Leadership Program, August 2015
  • "10 things I've learned about Philanthropy (so far)" | Google internal talk, September 2013
  • “Hide & Seek, Tag You're It & the Art of Participant Recruiting” | Catapult Design Day, June 2013
  • “Rockin’ the Customer Interview” | Lean StartUp Machine, March 2013
  • ​“Google and User Experience” | Jomo Kenyatta University of Agriculture and Technology in Nairobi, Kenya, November 2010
  • ​"Perspective Probe" | ACM CHI Conference, April 2009​
  • "The Discovery Point" | about, with and for, Institute of Design, October 2002

Publications

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​The stages of growing a UX Research team
Medium article with Becky White, Lead Design Researcher at Canva
2021

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Congratulations, you're hired! Now where do you start? 
Article in Research Practice book by Gregg Bernstein
​2o21
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Day in the Life of a First User Researcher

Marianne Berkovich
​Medium article
2019
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Three Ways to Build Empathy when working in Health Tech
 
Marianne Berkovich
​Medium article
2018
Three people aim for a target
Don't Build Stuff No One Uses: Lessons from 3 Startups 
 
Marianne Berkovich
​Medium article
2017
Wallet in a vise
Five Insights about designing for Consumer Debt 

Marianne Berkovich
​Blog post
2017
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Honing your user research craft: Doing a critique through a “Don’t Leave Data on the Table” class

Marianne Berkovich
​Medium article
2016
Icons of computer, tablet and smartphone

"She'll just grab any device that's closer": A Study of Everyday Device & Account Sharing in Households

Tara Matthews, Kerwell Liao, Anna Turner,
​Marianne Berkovich, Rob Reeder, and Sunny Consolvo​
​PDF
​
2016
Artifacts from Perspective Probe

Perspective Probe Case Study in Human Computer Interaction Handbook

Marianne Berkovich
2012
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Perspective probe: many parts add up to a whole perspective

Marianne Berkovich
PDF
​
2009
Sketch of someone using Discovery Point

Discovery point: enhancing the museum experience with technology

Marianne Berkovich, Jenna Date, 
​
Rachael Keeler, Marti Louw, and Maureen O'Toole
​2003
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  • Bio
  • Consulting
  • Publications & Talks
  • What I'm reading